Our Story
At MUSEVELA, we believe in the power of silk to transform everyday moments into something extraordinary. Our journey began in the vibrant city of Hong Kong, where the fusion of tradition and modernity shapes our vision. With roots in this dynamic cultural hub, we set out to create luxurious, high-quality silk products that blend timeless craftsmanship with contemporary design, while staying true to our core values of sustainability, self-care, and cultural heritage.
Our Heritage
Rooted in the elegance of Asian traditions, MUSEVELA draws inspiration from the rich history of silk and the artistry that has surrounded it for centuries.
We celebrate the intricate patterns, craftsmanship, and stories behind this precious fabric, bringing these cultural treasures into the contemporary world. Every piece tells a story—infused with the mystery, allure, and beauty of Asian heritage.
The Founder
The founder of MUSEVELA, a seasoned professional in the financial media industry across New Zealand, Australia, and Hong Kong, embarked on a remarkable journey driven by a profound understanding of the needs of busy women executives. Having witnessed the demanding lifestyles of these high-achieving individuals, she recognised the desire for high-quality travel essentials that would provide comfort and luxury during their hectic business trips.
Passionate about silk and art, she was captivated by the mystical history and fusion of Eastern and Western cultures in the vibrant city of Hong Kong. Inspired by this cultural richness, she envisioned MUSEVELA as a means to infuse the transformative power of silk into the daily lives of women. The brand's inception was rooted in the founder's deep appreciation for the elegance and heritage of silk, coupled with a commitment to sustainability, self-care, and cultural preservation.
Self-Care and Balance
Born from the founders’ experiences as entrepreneurial mothers striving for perfection, who understand the balance between ambition and self-care, MUSEVELA is committed to creating products that promote both.
Our silk collections are designed to offer moments of calm, indulgence, and beauty, allowing our customers to nurture themselves during their busy lives. From the softness of our DreamVeil Pillowcases to the luxurious comfort of our silk scrunchies, we believe in the power of small rituals to uplift and empower.
Sustainability and Authenticity
We are deeply committed to environmental responsibility. MUSEVELA products are crafted from high-quality, organic mulberry silk, an eco-friendly, biodegradable fabric。
Our silk is sourced with care, and our fabrics fully meet OEKO-TEX® standards. Our artisans pour their hearts into every stitch, ensuring that each product is luxurious and made with integrity. We believe that true luxury should never come at the planet's expense.
Craftsmanship and Quality
At MUSEVELA, we value meticulous craftsmanship. Every item in our collection—from pillowcases to scrunchies—is made with an eye for detail and a passion for quality.We collaborate with skilled artisans who blend traditional techniques, such as intricate silk embroidery, with modern design sensibilities.
Our dedication to excellence is reflected in every aspect of our brand, from the selection of the finest silk to the elegant packaging that accompanies each piece.